Free book · The How to Talk to the Future series

How to talkto thefuture

For trades business owners and operators. What these machines are actually good at, five plays you can run this week, and why you should own one instead of renting sixteen.

✓Five plays with the exact words to type. Not theory. Copy the line, paste it, watch it work.
✓Written by someone who ships. Built inside a working roofing company, not a conference talk.
✓Seventeen pages. You can read it before the crew gets back.
✓Plus the full 116-page edition, free. Every trade, hiring, the crew, and every instruction on one page.

Get it now

Where should we send it? Then read it.

Cover of How to Talk to the Future, for trade business owners and operators, by Shawn Keding

Free · plus the full book

Part two

Five plays. Run them this week.

Each one is a chapter, and each chapter ends with a box holding the exact instruction to type. No account to open, no developer, no budget.

01Stop typing the same job four times.The most expensive habit in your business is re-entry, and it is the easiest one to kill.Run it this week →
02Answer first.The job goes to whoever called back first, not whoever was cheapest. Buy the five minute reply.Run it this week →
03Ask your own numbers a question.The answers already exist. Getting them should not cost you a Sunday.Run it this week →
04The proposal that writes itself.The pricing stays yours. The two pages around it do not have to be.Run it this week →
05The morning brief.Five lines, every morning, saying only what needs you today and why.Run it this week →

Look inside

Real pages. Not a brochure.

A page from play one, showing the run it this week box — Play one · the instruction to type

A page from play five, the morning brief — Play five · the morning brief

A page from chapter ten, your own console — Chapter ten · your own console

01The first tool you can talk to
02Why this lands harder in the trades
03What it is good at, and what it is not
04Stop typing the same job four times
05Answer first
06Ask your own numbers a question
07The proposal that writes itself
08The morning brief
09Renting intelligence by the seat
10Your own console
11What to do Monday

Straight answers

Before you hand over an email.

Is this just an ad for your software?
Parts one and two are worth reading even if you never speak to us, and nothing in them needs SayDoo. Part three argues you should own a console instead of renting sixteen apps, and we make one. That is stated plainly in the book rather than hidden.
Will I get chased by a salesperson?
No. There is no drip sequence behind this and no call unless you book one yourself. The download opens the moment you send the form.
I am not technical. Is it over my head?
There is no code in it. Every play can be run by whoever already answers your phone, using a tool you have on your phone right now.
My trade is not roofing.
Nothing in the five plays is roofing specific. The examples span roofing, HVAC, plumbing, electrical, landscaping and general contracting, because the paperwork problem is the same in all of them.

Shawn Keding

Author · Co-founder, SayDoo

Shawn wrote How to Talk to the Future for Millennials, and this is the trades edition. He was writing books on AI and building custom GPTs for businesses before the category had a name, and has built more than fifty AI applications himself. He ran marketing and product at Connected Investors through a turnaround from $20,000 a week to $400,000 a week and its $100 million acquisition. SayDoo was built inside a working roofing company in Greensboro.

How to talkto thefuture

Where should we send it? Then read it.

Five plays. Run them this week.

Real pages. Not a brochure.

Before you hand over an email.

Is this just an ad for your software?

Will I get chased by a salesperson?

I am not technical. Is it over my head?

My trade is not roofing.

Shawn Keding

Take the book.