The podcast by SayDoo


Conversations with the owners who run the trades. Real owners. Real numbers. The office, the crews and the cash.

Be a guest Roofers · HVAC · Plumbers · Electricians · Landscapers
On airNow booking guests

Nobody asks how you actually run it.

The office

Who answers the phone, how jobs get scheduled, what happens to the lead that comes in at 9 at night.

The crews

Hiring, keeping good people, and what a day on the job really looks like.

The cash

Pricing, getting paid, and the numbers you watch to know the month went right.

Your hosts

Shawn Keding
Shawn KedingCo-Founder and CEO, SayDoo

AI pioneer and creative director. Has shipped more than 50 AI applications, wrote and directed a Super Bowl commercial, and grew a software company 20x.

Johnathan Westbrook
Johnathan WestbrookCEO, Carolinas Best Roofing

Runs a roofing company in Greensboro and builds homes under Westbrook Design Build.

Be a guest.

You own or run a trade business, and you have a way of doing things worth hearing. Tell us a little about it. No prep needed: we talk about how you run it.

We read every one and reply by email.

Got it. Thank you.

We read every application and reply by email, usually within a few days.