SayDoo

The SayDoo Think Tank

Stories.

November 6, 2026

From the field: the companies, the people and what actually happened.

Stories · October 26, 2026 · 6 min We Filled Out 100 Contact Forms at Trade Companies. Less Than a Quarter Answered. We filled out the contact form on 100 roofing, HVAC, plumbing and electrical websites. Fewer than one in four ever got a real answer, and nine out of ten automatic replies were broken or had nothing to do with what we asked. The trades are paying for software that is losing them work. Stories · October 21, 2026 · 5 min Why We Built SayDoo Inside a Roofing Company SayDoo didn't start in a boardroom or a startup accelerator. It started in a roofing office in Greensboro, North Carolina, with an owner who was tired of paying for software that made his team do the work twice.