About SayDoo
What is SayDoo?
SayDoo builds trade businesses their own AI, keeps it running, and teaches their teams to use it. Roofers, HVAC companies, plumbers, electricians and landscapers say what they need, and the work gets done. The name is the promise: say it, done.
The facts.
- What it is
- An AI console for trade businesses: software the company owns, built on its own data, that can run on any AI model, open-source or commercial. One login that replaces the stack of rented software: CRM, texting, scheduling, estimating, proposals, customer portal, crew app, job costing, commissions, email marketing, weather alerts and team chat.
- Who it's for
- Owners and teams in the skilled trades: roofing, HVAC, plumbing, electrical, landscaping, general contracting and remodeling.
- Where it started
- Built inside Carolinas Best Roofing, a working roofing company in Greensboro, North Carolina.
- Founders
- Shawn Keding, Co-Founder and CEO, and Johnathan Westbrook, Co-Founder and COO.
- Pricing
- Not per seat. A one time setup and license of $2,500, $4,500 or $7,500, then monthly care from $99. See pricing.
- Your data
- The business owns it and can export everything at any time. Month to month, no lock in.
- Safety
- Automations arrive switched off, every message can be previewed before it goes out, and every AI change is signed with the name of the person who asked. DooSafe swaps customer names, numbers and addresses for stand-ins before anything reaches the AI.
- Tagline
- Say it. Done.
How it works.
Your console is made from the way your company already works: your stages, your price book, your words.
Monthly care covers fixes, updates and the breakdowns, so nobody in your office becomes the IT person.
SayDoo University: twelve modules and a live call every Thursday at noon Eastern.
The founders.
AI pioneer and creative director. Has shipped more than 50 AI applications, wrote and directed a Super Bowl commercial, and grew a software company 20x.
Runs Carolinas Best Roofing in Greensboro and builds homes under Westbrook Design Build. SayDoo was built inside his company.
Common questions.
Say-doo. Like "say it, do it." It is also written Say Doo.
It does the job of a CRM and about a dozen other tools, in one login. The difference is that you talk to it, and it is built around your business instead of a template.
No. SayDoo is AI software for trade businesses and has no connection to those brands.
No. It was built inside a roofing company, and that is where it is proven. Contacts, jobs, crews, schedules, estimates, invoices and follow-up work the same way for HVAC, plumbing, electrical and landscaping.
Yes. Say It. Done. is the SayDoo podcast, where trade owners talk about the office, the crews and the cash.
Yes. How to Talk to the Future, trades edition, is a free field guide on using AI in a trade business.